The Core Digital Insights https://thecoredigital.com/insights SEO, AI visibility and content insights for regulated markets. How to measure AI visibility without fooling yourself https://thecoredigital.com/insights/measure-ai-visibility https://thecoredigital.com/insights/measure-ai-visibility Mon, 26 Oct 2026 09:00:00 GMT AI answers change from one run to the next, so a single screenshot proves nothing. Here's the method we use: a fixed prompt set, proper sampling, five metrics, and the maths that tells you when a change is real. Earned beats bought: the organic case for regulated brands https://thecoredigital.com/insights/earned-beats-bought https://thecoredigital.com/insights/earned-beats-bought Mon, 26 Oct 2026 09:00:00 GMT In regulated markets, paid media comes with certification queues, country-by-country verification and rules that change mid-campaign. Here's how to put a number on what organic is really worth, and how to shift the mix without losing pipeline. E-E-A-T in practice: how to build an author and reviewer programme https://thecoredigital.com/insights/eeat-author-reviewer-programme https://thecoredigital.com/insights/eeat-author-reviewer-programme Mon, 26 Oct 2026 09:00:00 GMT Google and your readers ask the same question about every page: who wrote this, and why should I trust them? Here's a complete programme to answer it, with a review matrix, bio templates, markup and a 90-day rollout plan.