Trusted by brands that can't afford to get it wrong
In regulated markets,trust is the ranking factor.
Google wants proof. AI wants sources. Regulators want both. We build all three.
- Experience and expertiseReal experts with real credentials, on every page that matters.
- AuthorityCoverage and links from the publications your market already reads.
- Trust and complianceClear sourcing and compliant claims, in every market you operate in.
fewer clicks for top-ranking pages when Google shows an AI Overview
Source: Ahrefs, 300,000 keywords (2026)
more organic clicks per impression for brands the AI answer cites
Source: Seer Interactive (2026)
Ranking is no longer enough. The clicks go to the brands AI trusts enough to quote. Read the analysis
Visible everywhereyour buyers look
Search, AI, app stores and the press. One team, built for regulated markets:
SEO for YMYL
Rankings that hold up under Google's strictest quality bar, and survive the next update.
AI visibility
When buyers ask ChatGPT, Gemini or Perplexity for a shortlist, you're on it. And cited.
Content marketing
Expert-written, expert-reviewed content that ranks, gets quoted and converts.
Brand, PR and influencers
Coverage in the outlets and feeds your market already trusts.
Reputation and social
Online reputation management (ORM): own what people, and AI, find when they search your name.
App store optimisation
Get found and installed on the App Store and Google Play, even in restricted categories.
Part of your team.Not another vendor.
No quick fixes. No bought traffic. We grow B2B and B2C brands from the inside: we join your team, share your targets and train your people. Then we stay. More about us
Senior people,inside your team
An SEO lead, a content strategist and a brand expert, working as part of your company. Whatever your size.
Educate
We teach as we go. The know-how stays with you, and keeps paying off.
Innovate
We find what's holding you back, then fix what moves the needle first.
Collaborate
From marketing leads to founders and COOs. One team, one plan.
Results thatcompound
Our partners stay for years. Here's why. See case studies
The Core's expertise in handling complex SEO challenges on our large, multilingual sites has been a turning point for us.
Their ability to navigate and resolve intricate SEO issues has significantly improved our web presence and organic search performance, contributing immensely to our overall digital strategy.
The Core Digital has been instrumental in establishing a strong organic footprint for our multiple online casino brands.
Their deep understanding of the B2C market, particularly in the online casino niche, enabled us to effectively engage with our audience and drive organic growth. Their strategies and innovative solutions have given our brands a competitive edge in a highly dynamic industry.
Beforeyou ask
Which industries do you work with?
Regulated, high-trust markets: iGaming and lottery, health and treatments, investing and trading, and B2B tech. These are the "Your Money or Your Life" topics where Google and AI tools apply their strictest standards.
Do you handle compliance requirements?
We write and review content with each market's advertising, responsible gambling and claims rules in mind, and work with your compliance team for final sign-off.
How do you work with our in-house team?
As an extension of it. We share your goals, join your workflows and train your people along the way, so the knowledge stays with you.
What's in the free proposal?
Where you stand today in search, AI answers and app stores compared with your competitors, the biggest opportunities, and how we'd work with your team to capture them. There's no commitment.
Latestinsights
What's changing in search, AI and regulation, and what to do about it.
What the 2026 core updates really changed for YMYL sites
Health, finance and gambling moved first and furthest in this year's core updates. The Sistrix data suggests most of the losers weren't untrustworthy sites, just the wrong type of page for the query. What moved, how it plays out in each vertical, and the audit we now run after a YMYL drop.
Traffic down, revenue up: making the 2027 case for SEO in regulated markets
Google keeps a bigger share of clicks every year, and AI Overviews have sped that up. We've been through this before with featured snippets and zero-click search. What those cycles taught us, and what I'd put in front of a CFO for 2027.
How to measure AI visibility without fooling yourself
AI answers change from one run to the next, so a single screenshot proves nothing. The method we use instead: a fixed prompt set, proper sampling, five metrics, and the maths that tells you when a change is real.
Ready to be seen, cited and trusted?
Tell us where you want to win. We'll show you where you stand today, and what it takes to lead. Free.
- Free, with no commitment
- Reply within one business day
- Your details stay confidential