At aglance
Plus500 had no SEO function when we started. We left it with the foundations, the content engine and a team to run them.
- Client
- Plus500
- Industry
- Forex and CFD trading, multi-regulated
- Markets
- 10+ regulated markets in English, Spanish, Arabic and more
- Services
- SEO strategy, technical SEO, content, link building, team enablement
Thechallenge
Strong brand. No SEO function.
- Country sites competing with each other in Google, with no technical rules to separate them.
- No organic KPIs, content plan or in-house SEO skills.
- Restricted paid channels and strict compliance on every claim.
What webuilt
SEO infrastructure built into the company rather than run as a campaign.
Global technical SEO
International site architecture, canonical and hreflang logic, and localised XML sitemaps.
Measurement
KPIs, a baseline for each market, and reporting the team could run itself.
Content engine
Topic clusters, FAQs, a Trading Academy and a news section, in three languages.
Link building
Rules for which sites to accept, anchor-text policy and vetting of outside partners.
Team and workflows
Tool training, guidelines and templates for every process.
Consolidation
A plan for moving the country sites onto plus500.com without losing rankings.
How itunfolded
From first audit to an independent in-house team.
1. Foundations
Audit, tools, KPIs and technical set-up across all domains.
2. Engine
Content clusters, link building and repeatable workflows.
3. Scale
Technical fixes, a news section, and the team taking over day-to-day SEO.
4. Advisory
Team structure and the move onto plus500.com.
One initiativeof many
The results here come from one programme: content clusters in Spain, the Arabic-speaking markets and the UK. Technical SEO, link building, the news section and localisation ran alongside it in every market.
The teamwe left behind
The most lasting result: Plus500 can do this itself.
Plus500's Campaign Manager became its Organic Marketing Lead while we built the function together. Once the team was running SEO on its own, we moved to an advisory role.
The Core's expertise in handling complex SEO challenges on our large, multilingual sites has been a turning point for us.
Their ability to navigate and resolve intricate SEO issues has significantly improved our web presence and organic search performance, contributing immensely to our overall digital strategy.
The figures shown cover only the content-cluster initiative, one of many programmes we ran for Plus500. They come from Google Search Console, measured over 12 months.
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