Insights: SEO, AI Visibility & E-E-A-T

AI answers change from one run to the next, so a single screenshot proves nothing. Here's the method we use: a fixed prompt set, proper sampling, five metrics, and the maths that tells you when a change is real.

SEO for YMYL

Noah Kay26 October 20265 min read

Earned beats bought: the organic case for regulated brands

In regulated markets, paid media comes with certification queues, country-by-country verification and rules that change mid-campaign. Here's how to put a number on what organic is really worth, and how to shift the mix without losing pipeline.

Content marketing

Kira Gold26 October 20267 min read

E-E-A-T in practice: how to build an author and reviewer programme

Google and your readers ask the same question about every page: who wrote this, and why should I trust them? Here's a complete programme to answer it, with a review matrix, bio templates, markup and a 90-day rollout plan.

How to measure AI visibility without fooling yourself

Earned beats bought: the organic case for regulated brands

E-E-A-T in practice: how to build an author and reviewer programme