Authority is earnedoff your site.
Google, AI tools and buyers all check what others say about you. If the answer is nothing, you lose to someone who's been mentioned.
Nobody knows the brand
Great product, no recognition.
Weak link profile
Too few trusted sites vouch for you.
Influencer spend, no return
Reach without trust, or results.
What wedo for you
Senior specialists, working as part of your team.
Brand positioning
A clear story that sets you apart in a crowded, regulated market.
Data-led PR campaigns
Original stories journalists want to cover.
Expert commentary
Your leaders quoted in the press your buyers read.
Authority link building
Links from publications Google and AI already trust.
Influencer partnerships
Compliant campaigns with voices your audience follows.
Thought leadership
Bylines, podcasts and events that build a reputation.
How itworks
A clear plan from week one, and reporting you can act on.
Position
What you stand for, and who needs to hear it.
Find the stories
Data, experts and angles worth covering.
Pitch and partner
Journalists, publications and creators.
Amplify
Turn every win into links, citations and trust.
AI listens towhat others say
When AI tools explain your category, they lean on coverage, not ads.
of links cited by ChatGPT, Claude and Gemini come from earned media
come from paid or advertorial content
Earned coverage builds authority with Google, AI tools and buyers at the same time.
Beforeyou ask
Do you guarantee coverage?
No one honestly can. We plan campaigns around stories with real news value and report every placement, link and mention.
Can influencer marketing work in gambling or finance?
Yes, with the right rules. We vet creators and build campaigns that follow advertising and disclosure requirements in each market.
How does PR help SEO and AI visibility?
Coverage on trusted sites builds the authority Google rewards and gives AI tools sources to cite you from.
Ready when you are.
Tell us where you want to win. We'll show you where you stand today, and what it takes to lead. Free.
Get my free proposal